Upcoming music marketing campaign

   Music is ever growing and ever-changing but I’m working on a marketing project that requires a whole different type of blends of creativity and strategic planning here’s a glimpse into my research and planning process that will help me bring to my final project.

    Right before I get into any research or planning processes I had to read my rubric, this will show me where I had to do and what I need to make. I found out I had to create my very own artist from scratch and based off the whole campaign to their first ever music video. We will have  use a lot of different types of distribution and marketing usage both digital and non-digital to create a very successful career for this person.

    By knowing this will help me figure out what I need to start off with my research. I started off by researching different types of record labels and figure out how they utilize these marketing and distribution skills to help promote their major artists.  I decided to re-search up our public records which has so many major artists like Ariana Grande, Taylor Swift, the Weeknd, Conan Gray, Drake and Nicki Minaj. I want to start off by figuring out how republic records came to be, who it was founded and some major events that led to what it is known today. With so many artists to choose from I knew I had to pick one of my personal favorites Ariana Grande based off most of my research. 

    I grew up watching Ariana Grande on television such as Disney Channel and awards ceremony is now as a singer and songwriter I have always loved her stage presence and how she came to be ultimately she just seems like one of the most sweetest people in the world.  having this a where the wild thought out idea of her I wanted to know more so I decided to research her past and how she came to be and how did she start doing Disney Channel or how does she get into singing. She was discovered through YouTube which is an important detail as my project can incorporate this digital marketing/distribution to help create a better concept for my artist. Once I created a brief history and her background I wanted to figure out what was her brand identity, her target audience. By knowing this can help me have a better idea of how I can incorporate these features into my very own artist. Lastly, I wanted to see what digital marketing and distribution and non-digital marketing distribution that she uses. She uses a bunch of social media by having  Instagram, Twitter, and TikTok she post different pictures uploads personal photos and stories to her instagram, As well as incorporating small snippets of teasers of different music ideas or uploading projects behind the scenes to create anticipation for fans. Ultimately, she has a bunch of collaborations with other artists to cross promote their fans bases and capture more larger audience. While being a singer, To distribute her content she uses Spotify, Youtube, and Apple Music.

    The research part took longer than I expected but It help me create a more clear idea of what I should incorporate in my ultimate project. The planning process however was quite confusing as I had to create a storyboard of a music video that I myself had to do. I still haven’t finished the music video but I have a clear concept of what I want to showcase the artists style and the genre of the song. 

    Since this project is still a work in progress this is just my personal research and how I’m trying to do my very best to create a great music marketing campaign for this unknown artist.